Marketing in action :
Ness, Thomas E.
Marketing in action : a decision game / by Thomas E. Ness and Ralph L. Day. - 4th ed. - Homewood, Ill. : Richard D. Irwin, 1978. - viii, 68 p.
0256019224X
Marketing--Decision making.
Marketing in action : a decision game / by Thomas E. Ness and Ralph L. Day. - 4th ed. - Homewood, Ill. : Richard D. Irwin, 1978. - viii, 68 p.
0256019224X
Marketing--Decision making.