Marketing decision making :
Lilien, Gary L.
Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler. - New York, N.Y. : Harper & Row, 1983. - xx, 875 p.
0060440767
Marketing--Decision making--Mathematical models.
Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler. - New York, N.Y. : Harper & Row, 1983. - xx, 875 p.
0060440767
Marketing--Decision making--Mathematical models.