Marketing :
Pride, William M.
Marketing : concepts and strategies / by William M. Pride, O.C. Ferrell. - 6th ed. - Boston, Mass. : Houghton Mifflin, 1989. - xxxiv, 818, 124 p. : ill.
Includes index.
039536938X
Marketing.
Marketing : concepts and strategies / by William M. Pride, O.C. Ferrell. - 6th ed. - Boston, Mass. : Houghton Mifflin, 1989. - xxxiv, 818, 124 p. : ill.
Includes index.
039536938X
Marketing.