Advanced marketing strategy :
Urban, Glen L.
Advanced marketing strategy : phenomena, analysis, and decisions / by Glen L. Urban, Steven H. Star. - Englewood Cliffs, N.J. : Prentice Hall, 1991. - xx, 563 p. : ill.
Includes bibliographical references and index.
Marketing strategy formulation process--Strategic analysis--Strategic decision making--Implementation.
0138519404
Marketing--Management.
Strategic planning.
Advanced marketing strategy : phenomena, analysis, and decisions / by Glen L. Urban, Steven H. Star. - Englewood Cliffs, N.J. : Prentice Hall, 1991. - xx, 563 p. : ill.
Includes bibliographical references and index.
Marketing strategy formulation process--Strategic analysis--Strategic decision making--Implementation.
0138519404
Marketing--Management.
Strategic planning.