Marketing management :
Kotler, Philip.
Marketing management : analysis, planning, and control / by Philip Kotler. - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, 1984. - xxi, 792 p. - Marketing. .
Includes bibliographical references and index.
0135579279
Marketing management.
Management.
Marketing management : analysis, planning, and control / by Philip Kotler. - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, 1984. - xxi, 792 p. - Marketing. .
Includes bibliographical references and index.
0135579279
Marketing management.
Management.