Marketing management :
Kotler, Philip.
Marketing management : analysis, planning, and control / by Philip Kotler. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1976. - xi, 529 p.
Includes bibliographical references and index.
0135579597
Marketing--Management.
Marketing management : analysis, planning, and control / by Philip Kotler. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1976. - xi, 529 p.
Includes bibliographical references and index.
0135579597
Marketing--Management.