Նորմալ դիտում MARC դիտում ISBD Դիտում

Neidell, Lester A.

Strategic marketing management : An integrated approach / Lester A. Neidell. - Tulsa : PennWell Publ. Co. , 1983. - xiii, 546 p.

Includes index

ISBN: 0-87814-204-5

Subjects--Topical Terms:
Marketing management

Subjects--Index Terms: Economic forecasting Generic strategies Market penetration Marketing control Marketing mix Marketing strategy Strategic audit Strategic business unit Strategic planning Test marketing Wild marketing environment