Sales promotion management /
Schultz, Don E.
Sales promotion management / Schultz, Don E., Robinson, William A. - Lincolnwood, Illinois : NTC Business Books a division of National Textbook Co. , 1986. - 480 p.
Includes index
0-8442-3072-3
Management
Consumer behavior
Sales promotion management / Schultz, Don E., Robinson, William A. - Lincolnwood, Illinois : NTC Business Books a division of National Textbook Co. , 1986. - 480 p.
Includes index
0-8442-3072-3
Management
Consumer behavior