Principles of marketing /
Lamb, Charles W.
Principles of marketing / Ch. W. Lamb, J.F. Hair, C. McDaniel. - 2-nd ed. - Cincinnati, Ohio : College Division, 1994. - xxxii, 846 p. : coll.,ill. ; 28 cm.
Includes index
0-5368-82982-6
Marketing
Accessory equipment
Balance of payments
Pricing decisions
Principles of marketing / Ch. W. Lamb, J.F. Hair, C. McDaniel. - 2-nd ed. - Cincinnati, Ohio : College Division, 1994. - xxxii, 846 p. : coll.,ill. ; 28 cm.
Includes index
0-5368-82982-6
Marketing
Accessory equipment
Balance of payments
Pricing decisions