Principles of marketing /
Lamb, Charles W.
Principles of marketing / Lamb, Charles W., Hair, Joseph F., McDaniel, Carl. - 2nd ed. - Cincinnati,Ohio : College Division : South-Western Publ. Co., 1994. - 846 p. - Annotated Instructor's Edition .
A Supplement Sampler
Includes Appendix, Glossary, Subject, Company/Brand Index
0-538-83468-4 0-538-83470-6 (Supplement's)
Marketing
Accessory equipment Balance of payment Brand equity Ethics and social responsibility Marketing channel Pricing decisions Promotion decisions Total quality management
Principles of marketing / Lamb, Charles W., Hair, Joseph F., McDaniel, Carl. - 2nd ed. - Cincinnati,Ohio : College Division : South-Western Publ. Co., 1994. - 846 p. - Annotated Instructor's Edition .
A Supplement Sampler
Includes Appendix, Glossary, Subject, Company/Brand Index
0-538-83468-4 0-538-83470-6 (Supplement's)
Marketing
Accessory equipment Balance of payment Brand equity Ethics and social responsibility Marketing channel Pricing decisions Promotion decisions Total quality management