Perspectives in consumer behavior /
Kassarjian, Harold
Perspectives in consumer behavior / Harold H. Kassarjian, Thomas S. Robertson. - Glenview, Illinois : Scott, Foresman, 1968. - 568 p.
Includes references and index
Marketing
Perspectives in consumer behavior / Harold H. Kassarjian, Thomas S. Robertson. - Glenview, Illinois : Scott, Foresman, 1968. - 568 p.
Includes references and index
Marketing