Mismarketing : Case histories of marketing misfires /
Berg, Thomas L.
Mismarketing : Case histories of marketing misfires / Thomas L. Berg. - New York : Anchor Books : Doubleday and Co. , 1971. - 266 p.
0-385-02487-8
Business
Marketing
Epicurean delights Fancy foods Instant devident Marketing errors Marketing failures Marketing misfires Promotional support Report on marketing failures Strategic coup
Mismarketing : Case histories of marketing misfires / Thomas L. Berg. - New York : Anchor Books : Doubleday and Co. , 1971. - 266 p.
0-385-02487-8
Business
Marketing
Epicurean delights Fancy foods Instant devident Marketing errors Marketing failures Marketing misfires Promotional support Report on marketing failures Strategic coup