Marketing /
Zikmund, William
Marketing / William Zikmund, Michael D'Amico. - 4th ed. - Minneapolis/St.Paul ; New York : West Publ. Co., 1993. - 797 p. - Annotated Instructor's Edition .
Includes company and subject index, glossary, photo credits
0-314-01132-3(Student Edition) 0-314-01300-8(Teacher's Annotated Edition)
Marketing
Accelerator principle Brand extension Chain store Decision making Enhanced model Financial resources Market penetration Multiple market segmentation National brand Social responsibility Target population
Marketing / William Zikmund, Michael D'Amico. - 4th ed. - Minneapolis/St.Paul ; New York : West Publ. Co., 1993. - 797 p. - Annotated Instructor's Edition .
Includes company and subject index, glossary, photo credits
0-314-01132-3(Student Edition) 0-314-01300-8(Teacher's Annotated Edition)
Marketing
Accelerator principle Brand extension Chain store Decision making Enhanced model Financial resources Market penetration Multiple market segmentation National brand Social responsibility Target population