Marketing today /
Mentzer, John T.
Marketing today / John T. Mentzer, David J. Schwartz. - 4th ed. - San Diego : Harcourt Brace Jovanovich , 1985. - 832 p.
Two signatures attached separately
0-15-555093-4
Marketing
Demographic analysis Evolution of Marketing Marketing audit Marketing mix Nonprofit marketing Personal income Push money Real income
Marketing today / John T. Mentzer, David J. Schwartz. - 4th ed. - San Diego : Harcourt Brace Jovanovich , 1985. - 832 p.
Two signatures attached separately
0-15-555093-4
Marketing
Demographic analysis Evolution of Marketing Marketing audit Marketing mix Nonprofit marketing Personal income Push money Real income