Marketing research /
Aaker, David
Marketing research / David A. Aaker, George S. Day. - 2nd ed. - New York : John Wiley & Sons, 1983. - 731 p. - Wiley series in marketing .
Includes bibliographical references and index
0-471-09740-3
Social sciences
Marketing
Marketing research / David A. Aaker, George S. Day. - 2nd ed. - New York : John Wiley & Sons, 1983. - 731 p. - Wiley series in marketing .
Includes bibliographical references and index
0-471-09740-3
Social sciences
Marketing