Marketing mistakes /
Hartley, Robert F.
Marketing mistakes / Robert F. Hartley. - 2nd ed. - Columbus, Ohio : Grid Publ. , 1980. - 229 pp. - Grid series in marketing .
An instructor's guide to Marketing Mistakes by F. Hartley attached.
0-88244-225-2
Marketing
Adidas Coors Dangers of rash growth Errors in marketing strategy Fallacy of conservatism Gillette Company Marketing advantage slip away Mishandling the public image Penney Company Slip away
Marketing mistakes / Robert F. Hartley. - 2nd ed. - Columbus, Ohio : Grid Publ. , 1980. - 229 pp. - Grid series in marketing .
An instructor's guide to Marketing Mistakes by F. Hartley attached.
0-88244-225-2
Marketing
Adidas Coors Dangers of rash growth Errors in marketing strategy Fallacy of conservatism Gillette Company Marketing advantage slip away Mishandling the public image Penney Company Slip away