Marketing /
Keegan, Warren J.
Marketing / Warren J. Keegan, Sandra E. Moriarity, Thomas R. Duncan. - 2nd ed. - Englewood Cliffs, NJ : Prentice Hall, Inc., 1995. - xxviii, 743 p. - Annotated Instructor's Edition .
Includes index, ill. credits.
0-13-125949-0
Marketing
Advertising
Marketing / Warren J. Keegan, Sandra E. Moriarity, Thomas R. Duncan. - 2nd ed. - Englewood Cliffs, NJ : Prentice Hall, Inc., 1995. - xxviii, 743 p. - Annotated Instructor's Edition .
Includes index, ill. credits.
0-13-125949-0
Marketing
Advertising