Marketing /
Evans, Joel R.
Marketing / Joel R. Evans, Barry Berman. - 2nd ed. - London ; New York : Collier Macmillan Publ. : Macmillan Publ. Co. , 1985. - xxviii, 776 p.
Includes indexes.
0-02-334700-7(hbk) 0-02-946180-4(Intern.ed.)
Marketing
Marketing / Joel R. Evans, Barry Berman. - 2nd ed. - London ; New York : Collier Macmillan Publ. : Macmillan Publ. Co. , 1985. - xxviii, 776 p.
Includes indexes.
0-02-334700-7(hbk) 0-02-946180-4(Intern.ed.)
Marketing