Marketing decision models /
Marketing decision models /
Ed. by Randall L. Schultz, Andris A. Zoltners.
- New York : North-Holland, 1982.
- 298 p.
Includes bibliographical references and index.
0-444-00426-2
Marketing management
Decision making Econometric methods Mathematical models New products decisions Organizational design Sales response functions
Includes bibliographical references and index.
0-444-00426-2
Marketing management
Decision making Econometric methods Mathematical models New products decisions Organizational design Sales response functions