Marketing challenges : Cases and exercises /
Lovelock, Christopher
Marketing challenges : Cases and exercises / Christopher H. Lovelock, Charles B. Weinberg. - New York : McGraw-Hill Book Co. , 1985. - 665 p. - McGraw-Hill series in marketing .
Includes bibliographical references
0-07-038786-9
Marketing
Case studies Market research Nature of marketing Planning Pricing
Marketing challenges : Cases and exercises / Christopher H. Lovelock, Charles B. Weinberg. - New York : McGraw-Hill Book Co. , 1985. - 665 p. - McGraw-Hill series in marketing .
Includes bibliographical references
0-07-038786-9
Marketing
Case studies Market research Nature of marketing Planning Pricing