Նորմալ դիտում MARC դիտում ISBD Դիտում

Piercy, Nigel

Market-led strategic change : Transforming the process of going to market / Nigel Piercy. - 2nd ed. - Oxford : Butterworth-Heinemann, 1997. - xiv, 665 p. - Marketing series Professional development .

ISBN: 0-7506-3285-2

Subjects--Topical Terms:
Business
Marketing