Strategic Marketing Problems : Cases and Comments /
Kerin, Roger A.
Strategic Marketing Problems : Cases and Comments / R.A. Kerin, R.A. Peterson. - 9-th edt. - New Jersey : Prentice Hall, 2001. - 729 p. fig., tabl.
Index: p. 713 - 729.
0-13-027661-8
Case studies
Markenting Menegment
Strategic Marketing Problems : Cases and Comments / R.A. Kerin, R.A. Peterson. - 9-th edt. - New Jersey : Prentice Hall, 2001. - 729 p. fig., tabl.
Index: p. 713 - 729.
0-13-027661-8
Case studies
Markenting Menegment