Kleppner's advertising procedure /
Russell, Thomas J.
Kleppner's advertising procedure / J. Thomas Russell, Ronald Lane. - 11th ed. - Englewood Cliffs, New Jersey : Prentice Hall, Inc. , 1990. - 260 p. - Test item file .
0-13-517087-7
Advertising
Advertising End-product advertising Examination questions Multiple choice National advertising Outdoor advertising Successful advertising
Kleppner's advertising procedure / J. Thomas Russell, Ronald Lane. - 11th ed. - Englewood Cliffs, New Jersey : Prentice Hall, Inc. , 1990. - 260 p. - Test item file .
0-13-517087-7
Advertising
Advertising End-product advertising Examination questions Multiple choice National advertising Outdoor advertising Successful advertising