Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens. - 6th ed. - Bogota ; Boston ; Chicago : IRWIN , 1996. - XXXI, 501 p. - The Irwin series in marketing .
Includes bibliographical references and index.
0-256-18257-4
Advertising
Contemporary advertising / William F. Arens. - 6th ed. - Bogota ; Boston ; Chicago : IRWIN , 1996. - XXXI, 501 p. - The Irwin series in marketing .
Includes bibliographical references and index.
0-256-18257-4
Advertising