Consumer behavior and marketing action /
Assael, Henry
Consumer behavior and marketing action / Henry, Assael. - 5th ed. - Cincinnati,Ohio : South-Western College Publ. , 1995. - 749 p.
Includes bibliografical references
0-538-84433-7
Behavioral sciences
Consumer behavior
Decision making Family Marketing research
Consumer behavior and marketing action / Henry, Assael. - 5th ed. - Cincinnati,Ohio : South-Western College Publ. , 1995. - 749 p.
Includes bibliografical references
0-538-84433-7
Behavioral sciences
Consumer behavior
Decision making Family Marketing research