Նորմալ դիտում MARC դիտում ISBD Դիտում

Schiffman, Leon G.

Consumer behavior / Schiffman, Leon G., Kanuk, Leslie Lazar. - 3rd ed. - Englewood, New Jersey : Prentice Hall, Inc., 1987. - 725 p.

Includes index

ISBN: 0-13-169020-5

Subjects--Topical Terms:
Behavioral sciences
Consumer behavior

Subjects--Index Terms: Consumer behavior Decision making Family Marketing