Cases in policy, strategy and marketing management /
Wasson, Chester R.
Cases in policy, strategy and marketing management / Chester R. Wasson. - Charlotte, NC : ECR Associates , 1983. - 86 p. - Instructor's manual to accompany .
0-9600352-7-3
Management
Marketing
Managing the information Modifying the strategy Planning the strategy Pricing aspects Promotional strategy
Cases in policy, strategy and marketing management / Chester R. Wasson. - Charlotte, NC : ECR Associates , 1983. - 86 p. - Instructor's manual to accompany .
0-9600352-7-3
Management
Marketing
Managing the information Modifying the strategy Planning the strategy Pricing aspects Promotional strategy