Cases in marketing /
Govoni, Norman A.P.
Cases in marketing / Norman A.P. Govoni, Jean-Pierre Jeannet, Henry N. Deneault. - 2nd ed. - Columbus, Ohio : Grid Publ., Inc. , 1983. - 268 p. - Grid series in marketing .
0-88244-252-X
Marketing
Consumer behavior Marketing control Marketing programs Nature of marketing Pricing strategy Product strategy
Cases in marketing / Norman A.P. Govoni, Jean-Pierre Jeannet, Henry N. Deneault. - 2nd ed. - Columbus, Ohio : Grid Publ., Inc. , 1983. - 268 p. - Grid series in marketing .
0-88244-252-X
Marketing
Consumer behavior Marketing control Marketing programs Nature of marketing Pricing strategy Product strategy