Applications in basic marketing : Clippings from the popular business press /
McCarthy, Jerome E.
Applications in basic marketing : Clippings from the popular business press / Jerome E. McCarthy, William D. Perreault. - 1991-1992 ed. - Homewood, Illinois : IRWIN , 1992. - 210 p.
0-256-10116-7
Marketing
Appraisal and challenges Consumer-oriented society Implementation and control Marketing decision Marketing strategy Place-channels of distribution Price Product Promotion Target market
Applications in basic marketing : Clippings from the popular business press / Jerome E. McCarthy, William D. Perreault. - 1991-1992 ed. - Homewood, Illinois : IRWIN , 1992. - 210 p.
0-256-10116-7
Marketing
Appraisal and challenges Consumer-oriented society Implementation and control Marketing decision Marketing strategy Place-channels of distribution Price Product Promotion Target market