Advertising management /
Aaker, David A.
Advertising management / David A. Aaker, Rajeev Batra, John G. Myers. - 4th ed. - Englewood Cliffs, New Jersey : Prentice Hall, Inc., 1992. - 593 p.
0-13-14101-1
Advertising
Advertising management / David A. Aaker, Rajeev Batra, John G. Myers. - 4th ed. - Englewood Cliffs, New Jersey : Prentice Hall, Inc., 1992. - 593 p.
0-13-14101-1
Advertising