Introduction to Marketing /
Lynch, Richard L.
Introduction to Marketing / Richard L. Lynch, Herbert L. Ross, Ralph D. Wray. - USA : MsGraw- Hil, 1984. - 560p. ; 24 cm. - Margetinc .
Glossary, p. 538-547 Index, p.548-560
0-07-039191-2
Introduction to marketing
Includes index
Introduction to Marketing / Richard L. Lynch, Herbert L. Ross, Ralph D. Wray. - USA : MsGraw- Hil, 1984. - 560p. ; 24 cm. - Margetinc .
Glossary, p. 538-547 Index, p.548-560
0-07-039191-2
Introduction to marketing
Includes index