The successful marketing plan : a disciplined and comprehensive approach /
Hiebing, Roman G.
The successful marketing plan : a disciplined and comprehensive approach / by Roman G. Hiebing, Scott W. Cooper. - Lincolnwood, Ill. : NTC Business Books, c1996. - xviii, 342 p.
Includes index. 2nd, 3rd and 4th copies are photocopies, pages 6-246.
0844231991
Marketing--Planning.
Marketing.
The successful marketing plan : a disciplined and comprehensive approach / by Roman G. Hiebing, Scott W. Cooper. - Lincolnwood, Ill. : NTC Business Books, c1996. - xviii, 342 p.
Includes index. 2nd, 3rd and 4th copies are photocopies, pages 6-246.
0844231991
Marketing--Planning.
Marketing.