Global Perspectives on Contemporary marketing education /
Global Perspectives on Contemporary marketing education /
Edt.: Brent Smith, Amiram Porath
- Hershey, PA : Business Science Reference, An Imprint of IGI Global, 2016.
- 293 p.
Includes bibliogr. references (p. 254-284) and index
9781466697843 9781466697850
Marketing--Study and teaching
Includes bibliogr. references (p. 254-284) and index
9781466697843 9781466697850
Marketing--Study and teaching