Advertising /
O'Guinn, Thomas C.
Advertising / by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - Cincinnati, Ohio : South-Western College Pub., 2000. - Computer laser optical disc.
Includes book : ''Advertising / by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik" (AUA-PL-0014907).
0324019947
Advertising.
Advertising media planning.
Advertising / by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - Cincinnati, Ohio : South-Western College Pub., 2000. - Computer laser optical disc.
Includes book : ''Advertising / by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik" (AUA-PL-0014907).
0324019947
Advertising.
Advertising media planning.