Intercultural communication for global leadership : how leaders communicate for success / Elizabeth A Tuleja.

Includes index

Cont. : Culture in business contexts --
Case 1: Wal-mart in Germany : corporate formula does not fit the German culture --
Cultural competence for leaders --
Case 2: Appropriating the Samoan culture : another Nike cultural faux pas --
Culture and identity --
Case 3: cheerios commercial : 30 seconds that exceeds: 30 days of controversy --
Cultural frameworks and foundations --
Case 4: Best buy: is China ready for the big box? --
Culture and context : communication --
Case 5: Target corporation and the "urine sandal" --
Culture and world view --
Case 6: Nike, Inc. : air bakin' --
Blunder and the council on American-Islamic relations --
Culture, cognition, and reasoning --
Case 7: Groupon : advertising at super bowl XLV --
Culture and leadership --
Case 8: Brew time : Starbucks in the Indian market.