Principles of marketing : (Գրառման հմ. 33837)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00974nam a2200289 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000048167 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AM-YeNLA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231202141452.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030329s1994 ||||||||||||||||||||eng|c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-13-718917-6 |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | Learning guide / |
| Statement of responsibility, etc. | Kotler, Philip, Armstrong, Gary ; Paczkowski, Thomas J. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 th edt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, New Jersey : |
| Name of publisher, distributor, etc. | Prentice Hall, Inc., |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 459 p. |
| 500 ## - GENERAL NOTE | |
| General note | Lecture/Student Notes, Key Terms & Definitions, Research Paper/Project Outlines, Comprehensive Marketing Plan, Careers in Marketing Appendix |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Careers in marketing |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer markets |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing ethics |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Pricing consideration |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Social Foundations of Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paczkowski, Thomas J. |
| Relator code | aui |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Non-public note | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 77746 | 658.8 K-77 | 3000044009 | 03/05/2017 | 03/05/2017 | Scientific | Book | Term Loan |