Cases in marketing research /
Zikmund, William G.
Cases in marketing research / William G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia. - Chicago : Dryden Press, c1982. - 344 p. : ill. ; 24 cm.
0030576369 (pbk.)
Marketing research--Case studies.
Cases in marketing research / William G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia. - Chicago : Dryden Press, c1982. - 344 p. : ill. ; 24 cm.
0030576369 (pbk.)
Marketing research--Case studies.